Window Displays & Visual Merchandising
For one day each week for the past month and a half, I was a certified mall rat–but for good reason. This was my first time being a judge at the Ayala Malls Visual Merchandising & Christmas Decor Awards and it entailed visiting all the Ayala malls to do some window shopping (real shopping was allowed too ;-)), a LOT of eating (for all that strolling around & lifting of shopping bags), a bit of discovering (for little-known stores), and a fair amount of getting to know some really wonderful people (fellow judges Anton, Paolo & Kitkat, and of course our very patient guide, Crispy…I mean, Crissy). It was a tough job, but hey, someone had to do it. Between the scrumptious lunches, hilarious conversations, and sugar-high meriendas, we actually did serious work discussing the visual design merits of the stores we visited. From a shop’s window display, to its layout, to its dressing rooms, to the way its merchandise is presented, and even the shopping bags & salespeople’s uniforms, everything was taken into consideration. The stores we visited included those in Alabang Town Center, Glorietta, Greenbelt, Market! Market!, Serendra, Bonifacio High Street, Trinoma, Marquee mall (in Pampanga), and culminated yesterday with our final visit to Ayala mall in Cebu. It was a pleasant surprise for most of us to discover the design-savvy & creativity that many of the...
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